Monday 19 November 2012

Evaluation. Question 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

My product uses the conventions of real media products in various ways. For instance, eye catching titles are a conventional and iconic aspect of magazines that I have used in my product; this feature has been tried and tested in the form of whether the magazine stands out from a far back distance by myself and a few peer groups. Conventions are developed in the use of typographic styles and image styles to suggest and reflect the genre of the magazine as well the target audience. The title’s font style that is used reflects on the pop culture, and acts as an ‘iconic’ font that will reflect on the magazine and make it a well-known just like Top of the Pops.

Here are a few examples of existing ‘typographic’ font styles on real media products that make them well known brands:


Adobe is a worldwide known brand especially in the subject media. It’s well known for changing the world through digital experiences. Who help the customers create, deliver, and optimize content and applications. This logo and the typographic 'font' that is used by the company is what make it a global success that is well known.






Sight and Sound is magazine is a world known media magazine. It is target at teenage or older people who focus on film reviews, features and commentary, film and TV issues, world and classic cinema, and story archives. The typographic style is a conventional feature that makes the product the 'success' it is. The font allows for the magazine to have it as a 'trademark' allowing people all over the world to recognise this significant font.






Other conventional aspects of existing music magazines that I have picked up were features such as the ‘lures’. These are conventional aspects that apply for all magazine products; this was an obvious feature that I recognised and used in my existing product. But features in the ‘contents page’ like the layout with ‘band/artist shots’ and an image of the front page with arrows directing the lures was a feature I developed from existing products like ‘Top of the Pops’ and ‘We Love Pop’.

Evaluation. Question 2. How does your media product represent particular social groups?

The target audience for my music magazine are ‘pop divas’. The pop divas mainly consist of teenagers who dress in the cool trendy clothing, who listen to a range of music that completely changes. This age group can vary from 11 – 15 (roughly the age of a typical young teenager). Representative of this social group are elements such as the use of models, the use of typographic fonts and the use of language. Other elements that may suggest the social group are the actual ‘stories/ articles’ in the magazine themselves.

This is an image that represents the social group that are my target audience. As you can see they are all of the age of about 11 - 15. Their fashion sense and mannerisms are typical of the 'pop' social group. Though people who represent this target audience will find it hard to notice that they fit in with the 'pop' social group as I am one of them I found it this was normal and was hard to put them into a category of what I was used to seeing.

Here is a Prezi showing how my media products represent particular social groups:

http://prezi.com/rnmjxewcjagp/evaluation-question-2/?rc=ref-11308651&kw=view-rnmjxewcjagp

Evaluation. Question 3. What kind of media institution might distribute your media product and why?

The media instition that I would choose to publish my magazine would be PPA. The reason for choosing this institution is due to the fact that they publish 'We Love Pop' magazine (a magazine that is aimed at my target audience and which has influenced my media product dramatically in terms of conventional features). PPA are a large WELL KNOWN company as well as the company having their own advertising sector, meaning the advertisement of my magazine would result in it become a possible leader/ well known product in the market.



http://www.ppa.co.uk/news/industry/egmont-launches-new-we-love-pop-teen-title/

An institution to distribute my magazine would be 'newsagents'. One of the newsagent leaders is WH smith. This newsagent is well known for distributing magazines as well as providing in-store exclusive 'subscription' services. I feel that one of the market leading companies for distributing my media product would help for it to become a 'well known', national success. In store the magazine will be placed on a rack. The magazine will be surrounded by contending products so 'eye catching' features were considered before the production of the product. The success of display in WH Smith is that the product will be placed at 'eye level' height, allowing for instant 'awareness' of the media product. As well as the leading newsagents to distribute my media product I would like 'smaller' chains of newsagents to distribute the magazine such as Post Office, Happy Shopper and Co-Operative.


Another distribution method that I could possibly use is the use of publishing it 'digitally'. This will allow for the magazine to be easily seen as it follows new media convergence. Such technology as home computers and laptops but also more up to date phones e.g. the iPhone. 'iPhone' are a quickly growing popular way to view the web, and host genre specific 'apps'. This allows the accessibility of the product to be greater as it can be viewed on the way to school and the digital format of the product will be cheaper to publish compared to 'print' format.

Evaluation. Question 4. Who would be the audience for your media product?

The target audience for my media product will be young teenage girls and primary children. An exact age barrier will be '11-15'. Splitting this age group into two sections (young teenagers and primary children) there are many reasons for this target audience. Teenagers nowadays are social segregated. There are teenagers who are interested in 'pop’ music, metal, hip hop, R n B, Drum and bass, Dubstep and Indie rock. Within these 'music' genres social groups are formed in terms of lifestyle activities, fashion and people’s opinions. The genre of magazine will be aimed at the 'pop' genre, this means that elements such as 'pop' music will have to be conveyed throughout the magazine as well as 'fashion icons'. Young teenagers of this social divide typically range from the age of '11 to 15'. The second section is 'primary children'. Primary children to me are typically from the ages of '11 to 12' as this is the typical age children who attend primary school. The reason for aiming the magazine at primary school children is mainly because of the different social groups, but also because they are just understanding the terms of music but also grasping together other people’s opinions which is included in my media product quite a lot.
Here is an image of real exsiting media

The specific audience 11-15 would particularly want to read this magazine because of how much each lure stands out, which is eye catching. The consistant colours will also bring attention as it is bright and vibrant. The magazine have thought of a way to include both genders which I think is a strong point of the magazine, we know Tulisa is gaze theory so which will attract the opposite sex. However on the front page they have used 'Conor Maynard' which also could be represented as gaze theory for the opposite sex. Also both of these could be used as role models that the specific age would look up to which would be why the children of 11-15 would want to read this magazine.

Here will be a video of the target audience saying why she would read the magazine:
http://www.youtube.com/watch?v=eO0eAd4Mkyc&feature=youtu.be&safe=active